Feb 5 – Valentine’s day starts now!

So what happens you have two conflicting celebrations on the same day? Today is “Disaster Day” and “National Pancake Day” and #IHOP is trending right now. Seems to me the Pancakes have it… I’d rather talk about them anyhow! Who’s with me?

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Well, football season is officially over and that tends to get me looking toward spring, spring activities, new growth and all that lot! Even the groundhog said we’d have an early spring, not to mention global warming. It also feels like people’s pocketbook strings are loosening and more people are buying books right now.

The publishing side of the business is cyclical. I started noticing that the second year I was in business and it has held true ever since. Right now we are in the “I’m going to get this book published this year – New Year’s Resolution” phase. A ton of new projects begin right at the first of the year and this year is no exception. What that means to our business is that those projects will launch in the spring. That’s cool because that takes us through the lull of late February/March when everyone is doing their taxes instead of writing books!

Our next really big commercial holiday is Valentine’s day and if you have a book that deals with love – on any level – you need to work that tie-in from this moment on, until midnight on the 14th. We publish some and we list them on “Great Relationship Books” like “Finding Your Fortune” and “Autumn Romance”. We will be giving them some serious attention between now and the 14th.  We publish several books that are just about relationships, and those are easy to tie into Valentine’s Day. But my challenge to you is, whether there is an obvious tie-in or not, is to come up with 5 tweets about why Valentine’s Day is important to your book.

The moral to today’s story – there is ALWAYS a connection to current events. There is always a way to make your book relevant to what is going on. Sometimes it is challenging to make a connection, but you can do it… You’re smart! You’re an author!

Go ahead – give me a challenging book to tie into a Valentine’s day campaign – I’ll do my best. Write it below in the comments!

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