Even if your book has been on the market for a while, there are all sorts of new tips and tricks for you to give it a new push and have it develop a whole new readership!
Book marketing is a marathon, not a sprint – but most authors give it a really good go right out of the gates and put so much time, money, energy and effort into launch, that they’re too overwhelmed to think of doing that again and again to keep momentum going. But that’s exactly what you have to do – keep that momentum going, or else, you’re just going to be a ‘flash in the pan’.
What you need is a plan, a calculated plan. You need to know what your whole next year looks like and plan book marketing events around special events in the calendar. Aim for at least one a month. The anniversary date of your book’s release is one. Your birthday is another. The start of an ‘awareness’ month for some cause is another. Holidays that relate to your readerships are great (Father’s Day for example). Important dates in history – anniversaries of important events. Or those random holiday calendars – like ‘blue cheese day’. Find a reason that relate to your book, you or especially your readership can relate to and amplify using your book.
With a plan in place, you’re going to feel less overwhelmed, and likely much more forward-looking and never find yourself in a place where you say, “Now what?”
EJ Thornton, owner of Books To Believe In has been publishing books since 1998 when she first published her own novel Angel On Board. Since then, she has published hundreds of books for other authors and sold hundreds of thousands of copies of those books with those authors.
Every book published by Books To Believe In has reached Amazon best-seller status by following the advice in the book: “Launch Your Book Big“.
She teaches them marketing and shows them their book’s full potential.
Find out more about Books To Believe In here: http://bookstobelievein.com – feel free to ask us questions about your book project!