Check out the comments on the previous posts… You authors are doing great – #CallOutSomeoneBeautiful – to my authors and followers! Here’s to you! (I just tweeted that. I hope people read your comments. I sure do and they are appreciated. I’m glad you all are doing so well.
I strive to talk to at least 5 of my authors every day. Today I met with an interesting mix of them. The book development process is really fun. It is such a privilege to be a part of someone else’s dream. We had a second galley proof placed in the hands of one author, who clutched it to her heart when she saw it. We were working last minute cover tweaks on a rush job for Saturday. I corresponded with one author whose first book is starting to take off while its sequel is at the editor! An author ordered some new copies of their book and my favorite, Colorado’s most prolific author sent me the cover for his 31st book published with us… Such diverse personalities, messages, dreams and goals – and most of all such diverse customer bases.
How do you reach such a diverse customer base. I tell people that I’ll teach them to market their book(s), while I market our entire inventory of books – which also includes their book(s). Books to Believe In boasts nearly 1000 new readers a day. This reach wasn’t possible before the Internet, at least not for a mid-range press like Books To Believe In. The Internet has leveled the playing field and Amazon.com has done that even more effectively.
One important strategy is to get other websites to link to your website. A website isn’t exactly a “if you build it – they will come” proposition. You have to attract the traffic in – or funnel it in from other websites. The best way to do that is to develop a strategy of getting Backlinks into your websites. Sounds complicated? It can be if you want it to be – or you can use some tools made for this very exercise. I’m referring to Free Classified Ads. There are dozens of places on the Internet where you can leave a classified ad and I’ll list a few for you. The ad performs two very important duties – one, it provides a place for people to click through to your website, two – it creates backlinks into your website that are seen by the search engines. Not all places allow the link to be live, but even if it isn’t, you ad is still there! Always at least try to put in a link though.
You can always place paid-for ads, but there is no need with all the free ad sites out there.
- Here is an ad I put out on Ebay Classifieds: http://denver.ebayclassifieds.com/books-magazines/parker/angel-on-board/?ad=25830038 This ad has all the social media built in as well. Create a ‘special offer’ like I did – $6 off. (The link is present – but it isn’t a live link).
- FreeClassifiedAds.com – http://denver.freeclassifieds.com/classified_ads/For_Sale/Books/0XMs3ufETIPb24RSYKG3MA%3d%3d
Just google “Free Classified Ads” and you’ll see more than you can handle.
Why would people allow you to place ads for free? Because they want your content. If you fill in their website with your information, they can have bigger and bigger and more robust websites. Monetizing a website happens many different ways, charging to place an ad isn’t necessarily the most profitable for these people. It doesn’t matter – one hand washes the other, so to speak, and they provide you a way to advertise your book and hopefully get a back link in the process.
If you find a good website, share it in the comments!
Thanks and have a great night!