One surefire way to get more traffic is to get word of mouth buzz about your product. However, the science of getting someone to talk about your product is pretty complicated! That is why marketers and advertising agencies get so much money and why selling feels so hard and so scary to many people.
Here, I’ve put a picture of an electronics device working under water – yes, it is a LucidBrake – yes, I have a vested interest in its success. Putting that aside, I want to demonstrate how you get people to talk about something.
You interrupt them. You interrupt the flow of what is normal. You get their attention by creating a spectacle or a picture that they can’t ignore. Someone claiming a bike brake light is waterproof (ho – hum), someone claiming it would also work as a “boat brake light” and demonstrates it running under water – that will get attention. It will get the kind of attention that people want to share – because it is unusual and fun.
If someone is going to share a book/product with someone else, the act of sharing has to make the sharer ‘look good.’
So how does that apply to books? Let’s look at the recent viral books? What about 50 Shades of Gray? Sex right? Easy score! Go look at the top 100 books in Amazon.com and see if you can figure out why they’re there. Which ones have some tidbit of information or discuss a topic that people want/need to talk about? Plenty.
So now, the $1,000,000 question… what is in your book that others will find a talking point? You should be the first one to talk about it. Is it some particular scene? Is it information about a sensitive issue? What will get tongues to wag?
There’s a really cool place to find out… If you have a Kindle book that has been out for any amount of time, there will be a ‘shared notes and highlights’ section. For example, click here and scroll about 2/3 down the page. This is where Amazon tracks what people are highlighting in your Kindle book. When there are several for a specific section, then that passage of the book lands on this section of the Amazon sales page. It’s pretty cool.
If you see this starting to happen, follow through with it. Repost it on Facebook, Tweet, Pin with a picture, make a poster with the really good quote. It’s as good, if not better than a review. Better because you own the copyright of the material and can use it to your heart’s content.
Your book will become viral on the Internet when every one person will tell at least two others something about it. Where is your gold? There’s plenty of it inside the pages of your book!