As an author, you are the first and most important person to taught the importance of your book to its readership. You need to visit the Amazon.com pages daily. You need to be the first one every day to tweet, post and pin about it everyday. Your readers of will follow suit, but you, as its creator, need to be the one leading the charge. Don’t be concerned that what you have to say is redundant, post something every day. Work to mix it up, but even if you repeat yourself, commit to a daily regimen of social media from your Amazon.com page!