Books to Believe In Congratulates Brett Wilson on a best-selling launch of “The Milagro”!

the-milagro-book-coverThe Milagro just launched to instant best-seller status is #conspiracy and #military for both the paperback and Kindle.

Congratulations to the author Brett Wilson!

The Milagro is a story of conspiracy, terror, death and hope… all rolled into an innovative story line and delivery.

Get your copy of The Milagro at the-milagro.com.

New ways to market old books

Even if your book has been on the market for a while, there are all sorts of new tips and tricks for you to give it a new push and have it develop a whole new readership!

Book marketing is a marathon, not a sprint – but most authors give it a really good go right out of the gates and put so much time, money, energy and effort into launch, that they’re too overwhelmed to think of doing that again and again to keep momentum going. But that’s exactly what you have to do – keep that momentum going, or else, you’re just going to be a ‘flash in the pan’.

What you need is a plan, a calculated plan. You need to know what your whole next year looks like and plan book marketing events around special events in the calendar. Aim for at least one a month. The anniversary date of your book’s release is one. Your birthday is another. The start of an ‘awareness’ month for some cause is another. Holidays that relate to your readerships are great (Father’s Day for example). Important dates in history – anniversaries of important events. Or those random holiday calendars – like ‘blue cheese day’. Find a reason that relate to your book, you or especially your readership can relate to and amplify using your book.

With a plan in place, you’re going to feel less overwhelmed, and likely much more forward-looking and never find yourself in a place where you say, “Now what?”

BooksToBelieveIn-Launch

EJ Thornton, owner of Books To Believe In has been publishing books since 1998 when she first published her own novel Angel On Board. Since then, she has published hundreds of books for other authors and sold hundreds of thousands of copies of those books with those authors.

Every book published by Books To Believe In has reached Amazon best-seller status by following the advice in the book: “Launch Your Book Big“.

She teaches them marketing and shows them their book’s full potential.

 

Find out more about Books To Believe In here: http://bookstobelievein.com – feel free to ask us questions about your book project!

Books to Believe In works exclusively with Kindle in the e-book platform – and this is one of the newest reasons why!

We don’t use Nook or e-reader or iBook, we work exclusively with Kindle store and the reason is that Amazon.com gives us so many incentives to do so that far outshadow any potential sales these other platforms have to offer.

Happy Penguin Awareness Day

Happy Penguin Awareness Day

Today, it has taken its toll on the founding member of the e-book community! Sony e-Reader store will close its doors. Read more at: http://www.combinedbook.com/blog/sony-reader-store-close-doors/

When you want a distinctive book that is found on searches and looks great when stacked up against its competition, then you need to talk to the folks at Books To Believe In.

The Books To Believe In team just published a new book!

LAUNCH YOUR BOOK BIG!!!! 

A new book written by the team at Books To Believe In to help Books To Believe In’s League of Extraordinary Authors gain more sales traction in the marketplace.

There are 3 kinds of book launches authors need to employ to launch their books to their eager and waiting audiences. They are easy to organize and execute. Best-seller status can be achieved right out of the gates.

If you’re a member of the League of Extraordinary Authors, please download the book. If you’re a published author that wants to listen in to what a publisher says to their authors, then enjoy the book as well.

Enjoy!!!!

Tell your future customers something they’ll want to tell others…

One surefire way to get more traffic is to get word of mouth buzz about your product. However, the science of getting someone to talk about your product is pretty complicated! That is why marketers and advertising agencies get so much money and why selling feels so hard and so scary to many people.

LucidBrake running under water

LucidBrake running under water

Here, I’ve put a picture of an electronics device working under water – yes, it is a LucidBrake – yes, I have a vested interest in its success. Putting that aside, I want to demonstrate how you get people to talk about something.

You interrupt them. You interrupt the flow of what is normal. You get their attention by creating a spectacle or a picture that they can’t ignore. Someone claiming a bike brake light is waterproof (ho – hum), someone claiming it would also work as a “boat brake light” and demonstrates it running under water – that will get attention. It will get the kind of attention that people want to share – because it is unusual and fun.

If someone is going to share a book/product with someone else, the act of sharing has to make the sharer ‘look good.’

So how does that apply to books? Let’s look at the recent viral books? What about 50 Shades of Gray? Sex right? Easy score! Go look at the top 100 books in Amazon.com and see if you can figure out why they’re there. Which ones have some tidbit of information or discuss a topic that people want/need to talk about? Plenty.

So now, the $1,000,000 question… what is in your book that others will find a talking point? You should be the first one to talk about it. Is it some particular scene? Is it information about a sensitive issue? What will get tongues to wag?

There’s a really cool place to find out… If you have a Kindle book that has been out for any amount of time, there will be a ‘shared notes and highlights’ section. For example, click here and scroll about 2/3 down the page. This is where Amazon tracks what people are highlighting in your Kindle book. When there are several for a specific section, then that passage of the book lands on this section of the Amazon sales page. It’s pretty cool.

If you see this starting to happen, follow through with it. Repost it on Facebook, Tweet, Pin with a picture, make a poster with the really good quote. It’s as good, if not better than a review. Better because you own the copyright of the material and can use it to your heart’s content.

Your book will become viral on the Internet when every one person will tell at least two others something about it. Where is your gold? There’s plenty of it inside the pages of your book!

Be the star of your own news channel

For writers, writing should be easy. But for most, writing about themselves, and especially writing about themselves in the 3rd person is not so easy.

A press release is simply a news story. Go back to Journalism 101, who, what, when, where, why and how – Pick an event and give yourself the assignment to cover it.  Is it your first review on Amazon? Is it your launch party? Is it feedback from your fans? Is it the tour you’ll be taking with your books? Is it who the book is ‘really’ about? Is it about who the book will help and why?

All of these examples are media worthy news events. Not all will be picked up, but as many as possible should be written about.

For instance, we are working the 30-day Kickstarter campaign, which has gotten me back to writing again and even back to writing this blog. We added a “For the Media” page on the main website and have put 4 press releases up there since we began. We’ve e-mailed and called several news agencies to pick up our press release, and some have, but of course, not all of the ones we contacted. However, a significant amount have.  But whether the news sources pick it up or not, it is content for your website and more content gives search engines more reasons to find your website which gives more readers a chance to find it. So, find 10 good things to write a press release about, and start writing and releasing them.

The following is a press release for our bike product, but you can see what we mean by being the star of your own news channel!

from http://lucidbrake.com/media.php

LucidBrake debut with Cyclists – A Stunning Success

On Saturday, May 11 at the Wheels of Thunder bicycle race thousands of people turned out for a beautiful Colorado morning and a day of cycling. The LucidBrake’s team showed up in force to volunteer and show LucidBrakes in action.

In an effort to display the versatility of the mount-anywhere feature of a LucidBrake (and not wanting to interfere with anyone else’s ride), the team mounted a LucidBrake on a foam-core sign. Just by holding the sign in front of them and pulling it back to their chest in a rapid motion simulating braking, the LucidBrake went from being an awareness beacon to a brake light in a literal ‘flash’.

The spectacle of a brake light on a sign was so compelling that inventor John C. Craig was invited up to the podium to talk about the LucidBrake. “It’s not just a beacon, it’s a brake light that works well mounting it almost anywhere,” Craig said. “It’s an intelligent brake light that re-adjusts itself to how it is mounted so that it accurately signals deceleration.” The crowd applauded the concept as Craig went on to explain, “LucidBrake’s first production run is being funded by a Kickstarter campaign through the month of May. If successful, we can get these brakes in the hands of these cyclists this summer and start preventing many injuries and saving lives.”

The Kickstarter campaign (http://bikebrakelight.com) is about 1/3 over and is roughly 1/3 funded, so more awareness is required to insure that production can being this year.

“If you ride, or love someone that does, please back the campaign so that we can start manufacturing these bike brake lights beginning in June,” Criag said at the end of his time on stage.

For more information about LucidBrakes, watch for them at bike events across Colorado in May or visit http://LucidBrake.com

Feb 10 – Milestones and coincidences

#ThingsThatMatter – It’s Umbrella Day  and the styrofoam cooler was invented today – giving rise to so many countless picnics.

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Also, Angel On Board has passed another great milestone. It has received 50 reviews on Amazon.com. Check them out!!! Very sweet sentiments on most of the reviews. Each one reminds me why I wrote the book and makes me feel like it was well-worth the effort!

I’m not the author with the most reviews. That would be Jonathan Manske for “The Law of Attraction Made Simple.” He’s currently tracking at 78! Third place is “The Omen of the Crow” with 40 and fourth place is “The Remnant” with 30. Each and every review is acting like a sales person for its book! They are each so valuable!

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Today, I’d like to talk about titles and some funny things about titles that help sell books.

Last night, I watch Dallas on TNT and the episode was called “Sins of the Father.” We have a book by Dar Tomlinson called Sins of the Father! So, why isn’t this a conflict of interest or copyrights? Because titles can not be copyrighted. They are just ‘ideas.’ The expression of those ideas is the piece that is copyrightable. I have had to educate many authors over the years who want to title their book in one way, but feel they can’t because there is already a book out there by that name. Nothing is stopping them from doing publishing a book with the same title. In fact, it might just help in marketing the way it did with one of our books called “Blind Faith.”

One day, I saw a spike in the sales – especially of the Kindle version – of Blind Faith. I tracked it down to another book on the market that was on the New York Times best-seller list called Blind Faith. People were coming to Amazon.com looking for the NYT Blind Faith and stumbling upon AND BUYING our book, because it was right beside it in the search results. Was that a coincidence? In one way yes, but in another way no.

We work hard to have our books show up high in the search results for their author’s names and their own titles. Just by listing in Amazon.com, there’s no guarantee that your book will show up high in the search for its very own title. It is up to the author/publisher to make that happen!

So, the next time you write a book and think of a good title – before you decide to rename the book because the title is a cliche – think again! It just might be a good thing. No guarantees, but it is something to think about.