New ways to market old books

Even if your book has been on the market for a while, there are all sorts of new tips and tricks for you to give it a new push and have it develop a whole new readership!

Book marketing is a marathon, not a sprint – but most authors give it a really good go right out of the gates and put so much time, money, energy and effort into launch, that they’re too overwhelmed to think of doing that again and again to keep momentum going. But that’s exactly what you have to do – keep that momentum going, or else, you’re just going to be a ‘flash in the pan’.

What you need is a plan, a calculated plan. You need to know what your whole next year looks like and plan book marketing events around special events in the calendar. Aim for at least one a month. The anniversary date of your book’s release is one. Your birthday is another. The start of an ‘awareness’ month for some cause is another. Holidays that relate to your readerships are great (Father’s Day for example). Important dates in history – anniversaries of important events. Or those random holiday calendars – like ‘blue cheese day’. Find a reason that relate to your book, you or especially your readership can relate to and amplify using your book.

With a plan in place, you’re going to feel less overwhelmed, and likely much more forward-looking and never find yourself in a place where you say, “Now what?”

BooksToBelieveIn-Launch

EJ Thornton, owner of Books To Believe In has been publishing books since 1998 when she first published her own novel Angel On Board. Since then, she has published hundreds of books for other authors and sold hundreds of thousands of copies of those books with those authors.

Every book published by Books To Believe In has reached Amazon best-seller status by following the advice in the book: “Launch Your Book Big“.

She teaches them marketing and shows them their book’s full potential.

 

Find out more about Books To Believe In here: http://bookstobelievein.com – feel free to ask us questions about your book project!

Books to Believe In works exclusively with Kindle in the e-book platform – and this is one of the newest reasons why!

We don’t use Nook or e-reader or iBook, we work exclusively with Kindle store and the reason is that Amazon.com gives us so many incentives to do so that far outshadow any potential sales these other platforms have to offer.

Happy Penguin Awareness Day

Happy Penguin Awareness Day

Today, it has taken its toll on the founding member of the e-book community! Sony e-Reader store will close its doors. Read more at: http://www.combinedbook.com/blog/sony-reader-store-close-doors/

When you want a distinctive book that is found on searches and looks great when stacked up against its competition, then you need to talk to the folks at Books To Believe In.

Why does Partner Publishing work so well and why is Books To Believe In so special?

As the publisher at Books To Believe In, I get asked these questions all the time by the authors I meet and this is what I tell anyone who wants to publish a book.

Most authors are intimidated by the fact that the publishing industry has so many choices and that there is so much to learn. Couple that with the fact that the industry is changing almost daily as to where to best put your efforts for the biggest bang.

Please comment on posts, blogs - etc.

Please comment on posts, blogs – etc.

When you truly partner with Books To Believe In and the team led by EJ Thornton, you’ll be led through the publishing process. We save you the effort of learning publishing the way I, EJ Thornton, did  – through brute force and ignorance (emphasis on the ignorance). I didn’t know what I didn’t know. Therefore, I didn’t know what was possible.

But we do – and we can save you hours of anguish and frustration by leading to the easiest, quickest and best way to format your book, market your book and most importantly, GET YOUR BOOK READ!

Here’s the deal. Call us, we consult with you – we don’t just ask you to upload your book. We look at it and tell you where you are making mistakes or help you really ramp up your book’s strengths making it an easy sell.  Selling books and getting books to the marketplace have some counter-intuitive parts to it, but experience speaks the loudest and we’ll guide you past those land mines that make self-publishing books such a frustrating experience for most people.

You don’t know what you don’t know – and just a couple of hours in a consult with us – and you’ll feel so much more empowered either to partner with us, or to try it on your own.

Your book has merit – let’s get it out to the people who need it the most – your readers! They’re already reading something… we help them find you with our exclusive methods.

Call EJ Thornton at Books to Believe In – at 303.794.8888 or e-mail her at ej@ejthornton.com

To you, your book and your readers! Let’s get you all together – and soon!

Please comment on posts, blogs – etc.

What you think of me is none of my business – so too, book reviews.

Publishing AdviceGreat Lesson! Stop worrying about what others may think… because, ‘They know not what they do!’

Love this fresh perspective.

This very much applies to book reviews – good or bad, you need to keep on an even keel. Good reviews shouldn’t build up your ego, nor bad ones tear you down. Book reviews, good or bad help sell books. Look at the best sellers, most of them have dozens of bad reviews. Those don’t even show up on most best-selling author’s radar. Dan Brown has 1130 ‘negative reviews’. He has 2252 favorable reviews. So 1 in 3 people wrote a bad review. Does he care? No, he’s laughing all the way to the bank! Every review, good or bad is helping him sell more books!

Everyone that gives your book attention is doing your book a good service. So be grateful for the attention, positive or negative.

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That being said, getting reviewed is still something you need to work on:  http://www.theindieview.com/indie-reviewers/ – This is a list of 241 Indie reviewers. Get reviews – good or bad, just get them.

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Getting funding for a book project with a crowd-funding site. Many people are doing this, some with great success and some not. We are doing it with a product and a cause project for a book.

The book itself is not going to be what makes or breaks the project, what will is the social media sending traffic to it. That being said, get this project on every possible website, social media platform and e-mail list that you can. Traffic – exposure – getting seen – is what will truly make this project work.  I post all my blogs to Facebook, Twitter, Pinterest, Google +, LinkedIn, PingOMatic, StumbledUpon and a couple of other proprietary sites. Every blog, every day… get traffic, get seen!

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New books are on Books To Believe In’s website. Some just released this week.

If you like Epic Fiction, then choose: Triumph of the Spirit

If you like Short Stories then choose: Secrets of the Hog Farm – sisters saving sisters

If you like Military Bios or Women’s History, you’ll love: WAF – Bonnie

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Enjoy

Feb 12 – Dreams and nightmares

Today is Mardi Gras or Fat Tuesday which means tomorrow is Ash Wednesday and the beginning of Lent.

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You can’t live the dream if you look like a nightmare… Garrett of Organo Gold.   Garrett is a young man, dressed in a suit. He looks sharp and intelligent and when he opens his mouth to speak, it is like a moment with Yoda. Bits of wisdom just come out and you’re mesmerized. I particularly liked this quote, because it reminded me of a couple of books I’ve been asked to help lately.

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These books were written over a long period of time and the people who wrote these books really like what they wrote and think the world should experience it.  But when it came to publishing, they took all the short cuts. They did their own layout – even though they had never laid out a book before. They did their own cover, even though they had never created a cover before.  And they published their own books without paying any additional fees just because they could. Now they have a finished book, but no one is buying it. And they would like to know why not.

It is just like the time I did it in 1998. I published Angel On Board with a two-color cover – with no graphics on the cover, spiral bound and using Times New Roman text squished on as small of a page as I could because it reduced the print costs. Yes, I had made a book, and I could sell the book (or at least people bought it) when I sold it to them myself. They caught my passion and bought the book. But the book wasn’t ready to publish and it wasn’t professionally done. I’ll never forget the sweet woman who picked up an early copy of Angel On Board by its spiral bind and held it out to me like it had cooties… “Did that yourself, did ya?” she knowingly asked in a shrill voice that I’ll never forget.

I was proud of my accomplishment and said, “Yes I did.” And I convinced her to buy it. So I thought I had won the day with that encounter. However, in just the next year, I met a cover designer who for $50 made my cover come alive.  See the history of Angel On Board’s cover here.  The result was dramatic. It went from a book that I had to sell to a book that could sell itself.

My point is that we all start out as amateurs and sometimes it shows. Getting just a little professional help can make a world of difference. I started out as an amateur and learned through brute force and ignorance (emphasis on the ignorance) how to navigate through the publishing industry.  I started the publishing company that I wished I could’ve found – one that teaches authors what they need to know to be successful.  I know how it feels to love a book so much and hope that people will understand, read it and share it, and I know the sting of having that not happen or not happen quick enough. But every time when I’ve gone for guidance about it, I do learn more and make things better. The resources are out there. Some are free – and some need to be paid for.

If you have created your book in a vacuum, and it isn’t selling the way you want it to, then perhaps it is time to reach out and get some advice to improve your book. Marketing alone will not help if your book looks ‘like you did it yourself.’  Write to us at http://getting-published.com

Most common mistake made by authors! Easiest to fix…

Our favorite and most easily corrected mistake is the misuse of the word “foreword.”

In a single second, anybody can tell if your book has been professionally edited. If you have misspelled FOREWORD by saying: “forward”, I can guarantee you that no one with any experience in publishing has looked at your book! I can guarantee you that it has not been professionally edited. Many times friends or family will do a proof read, but if they are not well-versed in the book publishing industry, this mistake frequently slips through. The “foreword” is about writing something before the content of the actual book itself.

It stands for “beFORE the WORD.”

If you can remember this, you’ll get it right – every time.

A second, very common mistake authors make, and it’s something seen quite often, is that the author will fix the word “foreword” on the chapter head itself, but forget to fix it in the table of contents. Authors ‘tell on themselves’ with this quite common slip-up. Be sure to double check this!

Profitable book publishing

One Benefit of Partner Publishing with Books To Believe In – We stop you from making amateur mistakes!

Nothing kills a book project faster or deflates the dreams of the author quicker than losing confidence in the book itself. If you get embarrassed easily, then please take the time and expense to get the book professionally edited. Your confidence is key to your success and nothing underminds that faster than someone showing you an easily-corrected mistake.