Books to Believe In Congratulates Brett Wilson on a best-selling launch of “The Milagro”!

the-milagro-book-coverThe Milagro just launched to instant best-seller status is #conspiracy and #military for both the paperback and Kindle.

Congratulations to the author Brett Wilson!

The Milagro is a story of conspiracy, terror, death and hope… all rolled into an innovative story line and delivery.

Get your copy of The Milagro at the-milagro.com.

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What you think of me is none of my business – so too, book reviews.

Publishing AdviceGreat Lesson! Stop worrying about what others may think… because, ‘They know not what they do!’

Love this fresh perspective.

This very much applies to book reviews – good or bad, you need to keep on an even keel. Good reviews shouldn’t build up your ego, nor bad ones tear you down. Book reviews, good or bad help sell books. Look at the best sellers, most of them have dozens of bad reviews. Those don’t even show up on most best-selling author’s radar. Dan Brown has 1130 ‘negative reviews’. He has 2252 favorable reviews. So 1 in 3 people wrote a bad review. Does he care? No, he’s laughing all the way to the bank! Every review, good or bad is helping him sell more books!

Everyone that gives your book attention is doing your book a good service. So be grateful for the attention, positive or negative.

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That being said, getting reviewed is still something you need to work on:  http://www.theindieview.com/indie-reviewers/ – This is a list of 241 Indie reviewers. Get reviews – good or bad, just get them.

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Getting funding for a book project with a crowd-funding site. Many people are doing this, some with great success and some not. We are doing it with a product and a cause project for a book.

The book itself is not going to be what makes or breaks the project, what will is the social media sending traffic to it. That being said, get this project on every possible website, social media platform and e-mail list that you can. Traffic – exposure – getting seen – is what will truly make this project work.  I post all my blogs to Facebook, Twitter, Pinterest, Google +, LinkedIn, PingOMatic, StumbledUpon and a couple of other proprietary sites. Every blog, every day… get traffic, get seen!

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New books are on Books To Believe In’s website. Some just released this week.

If you like Epic Fiction, then choose: Triumph of the Spirit

If you like Short Stories then choose: Secrets of the Hog Farm – sisters saving sisters

If you like Military Bios or Women’s History, you’ll love: WAF – Bonnie

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Enjoy

Feb 2 – Happy Candlemas and congrats to Gordon Savage…

Happy Groundhog Day – or Candlemas, which is the half way point between the Winter Solstice and Vernal Equinox. Now that I know the name “Candlemas” – I want that to Trend, so at least one of your tweets today should contain the word #Candlemas. You can make a difference… rah rah Twitter Power!

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Okay – seriously folks… Today I attended the launch party celebration for Peacemaker 2564AD – a great new sci-fi novel. There was a good turnout and several people I’ve known for quite some time were there, at Gordon’s invitation (not mine), but I’d also known them for many years. One of them is a staple in the Denver book marketing community named Joe Sabah. Joe is 80+ years- young and he’s still going very strong, as an author and a book marketer. He still gives several seminars a month about public speaking – another of his passions.

I can’t really demonstrate in this blog how easy it is to go out and just talk about your book, I must let you know that I do it any chance that I get. If I can get a captive audience of 3 or more, I’ll give a presentation – on angels, on publishing. It doesn’t matter. Today I was asked to speak quickly about the best way that these launch-party attendees could help their author friend. I didn’t have a speech prepared, but I was asked to go up and deliver one all the same. I did. It was fun. I hope it will help out Gordon.

What I taught the attendees was the importance of reviewing the books that they read on Amazon.com. That alone will do so much good for any book. But better yet, in the title line for the review – describe the book by naming its niche. So, in the case of Peacemaker, instead of saying “Great book” – say “Great Sci-Fi book” or “Peacemaker 2564 is a stunning Sci-Fi novel.” Amazon.com looks at the titles of the reviews and uses those words to develop relevance for their search engines. So anyone looking for a Sci-Fi Novel will have a better chance of finding Gordon’s book if his reviews all say Sci-Fi in their title.

That list of keywords you have by your side – those are the words that need to be in your reviews. If you know who gave you the review, and if it doesn’t contain a keyword, ask them to update their review with it – as a personal favor. They likely will and it will mean the world to your future sales!

Congratulations to Gordon Savage and to his new Sci-Fi Novel Peacemaker 2564AD!

Jan 28 – Sub-divide your market

#GetHappy is trending… once again it is a sponsored link, Geico to be precise, but it was the best trending term on Twitter right now. As authors, I bet we can find something that makes us happy. I know what makes me happy… Good reviews!

Mandala EJ ch 4 inside

What images can you see in this mandala?

We just received notice of another great review. This one was for one of our books, not even an hour old yet! Congratulations to my friend and co-author Sue Scudder for this new review on “The Voice Across the Veil.”

Happy “Rattlesnake Roundup Day.” Personally, I’d rather get happy!

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So, how do you eat an elephant? One bite at a time…  

How do you reach your audience? One niche at a time…

When I ask new authors who wants their book, and they tell me “Everybody,” I really begin to sweat!  Even if the book has mass market appeal, I doubt everybody can use it. Very few books will ever actually be able to do that. Even the biggest blockbusters of our time serviced specific niches. Harry Potter – Teen fiction / Sci-Fi / Fantasy. The religious right hated Harry Potter. 50 Shades of Gray… called “Mommy Porn” – not for everybody! So if you still think everybody should want your book, think again. But, honestly, that is good news!

It is easier to reach specific niches than to reach a broad audience! Even if you service several niches, you probably reach each niche for a different reason. Really start to think about it.

Then – be prepared to make course corrections when your audience starts to define itself. For instance, I thought Angel On Board was going to appeal to alcoholics because I wrote it ‘to’ an alcoholic, but it found it’s home in the Inspiration and Bereavement niches. Trust me, I market to the Inspirational audience a whole lot differently than I do to the bereavement community. I also have a paranormal fiction niche that loves it and a Christian niche where it has done well. I don’t use the same tactic in each.

Go back to your keywords. Do they help you see your niches? Can you add some of the niches your book appeals to to your keywords? If so, add them to that valuable list!

I ask myself what aspect of the book appeals to the specific niche and start to figure out why, then I try to phrase an engaging question for each. I work to get a ‘yes’ answer.

It is said that if you can get someone to answer “Yes” three times, you have connected enough to make a sale. Think about that the next time you get a sales call. They’re trying to get you to say “Yes” to anything and keep you saying “Yes” until they actually ask you what they called to ask you.

So today’s exercise is to list at least 3 separate communities or niches that your book services – the more diverse the better. Be open to your audience surprising you. After you’ve listed those 3 new communities, go try and create a tweet  that is a question for each of them.

Here are a couple for Angel On Board – Real Life Stories.

1. Do you believe angels play with babies when no one is looking? Angel On Board – Real Life Stories #Paranormal #Non-Fiction

2. Have you ever experienced something so amazing, you knew someone you know was watching out for you? Angel On Board – Real Life Stories #Bereavement

3. The word angel really means messenger -have you ever received a message from an angel? Angel On Board-Real Life Stories #Inspirational

Jan 21 – “Like” your good reviews

Today, of course is MLK Day, Inauguration day and the teams for the Super Bowl have been decided. The trends on Twitter are mainly about all of that. Sometimes it is okay in book marketing to take some time and notice what is going on around you and comment on that. However, if you have a book about Civil Rights, Politics, or Football – make that connection and go to town!

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Yesterday we talked about getting your first 15 reviews on Amazon.com. The reason you want to spearhead that campaign is usually the oldest ones stay on the main page the longest because they have more opportunity to be voted on as Helpful or not Helpful!   So making a concerted effort to get the first few reviews and have them be 5 stars, and then voting on them as helpful will keep those early 5-star reviews in plain sight for all your book’s visitors to see.

Because this author used our tool for Sales Rank and Review Notifications, I just got notification that Autumn Romance has a brand new review. It is less than one hour old. Yay and congrats to author Carol Denker. Take a second and go look at the reviews though. The three that are prominent on the page are from 2010 – which is when the hard cover book was published. They only have three helpful votes, but that is more than these new reviews have, so they are voted ‘more helpful’ which is why they still show so prominently.

IF – God forbid – you get a bad review (3,2,1) – then you can manage how visible the review is by voting it ‘not helpful.’ If you can get a quick campaign together of 3 or 4 friends, you will likely have enough voting strength to push that bad review down into the ‘least helpful’ pit and it will eventually not even show up on the front page. By the way, every book gets a bad review now and then, even Harry Potter, Gone with the Wind, and the Bible. It’s okay, and you should never panic when one shows up, just be smart and know how to deal with it, as described here.

Take the voting buttons seriously. Amazon uses them in their algorithms and when making decisions about the page appearance. Use these tools to your advantage. Know what they mean and if you need to have 3 or 4 people help you do some of this voting, get a few of your friends to help you.  Your reviews will make or break your book’s popularity long-term, so take this exercise VERY SERIOUSLY!

Enjoy the rest of this day celebrating a truly inspirational man of our time!