Tell your future customers something they’ll want to tell others…

One surefire way to get more traffic is to get word of mouth buzz about your product. However, the science of getting someone to talk about your product is pretty complicated! That is why marketers and advertising agencies get so much money and why selling feels so hard and so scary to many people.

LucidBrake running under water

LucidBrake running under water

Here, I’ve put a picture of an electronics device working under water – yes, it is a LucidBrake – yes, I have a vested interest in its success. Putting that aside, I want to demonstrate how you get people to talk about something.

You interrupt them. You interrupt the flow of what is normal. You get their attention by creating a spectacle or a picture that they can’t ignore. Someone claiming a bike brake light is waterproof (ho – hum), someone claiming it would also work as a “boat brake light” and demonstrates it running under water – that will get attention. It will get the kind of attention that people want to share – because it is unusual and fun.

If someone is going to share a book/product with someone else, the act of sharing has to make the sharer ‘look good.’

So how does that apply to books? Let’s look at the recent viral books? What about 50 Shades of Gray? Sex right? Easy score! Go look at the top 100 books in Amazon.com and see if you can figure out why they’re there. Which ones have some tidbit of information or discuss a topic that people want/need to talk about? Plenty.

So now, the $1,000,000 question… what is in your book that others will find a talking point? You should be the first one to talk about it. Is it some particular scene? Is it information about a sensitive issue? What will get tongues to wag?

There’s a really cool place to find out… If you have a Kindle book that has been out for any amount of time, there will be a ‘shared notes and highlights’ section. For example, click here and scroll about 2/3 down the page. This is where Amazon tracks what people are highlighting in your Kindle book. When there are several for a specific section, then that passage of the book lands on this section of the Amazon sales page. It’s pretty cool.

If you see this starting to happen, follow through with it. Repost it on Facebook, Tweet, Pin with a picture, make a poster with the really good quote. It’s as good, if not better than a review. Better because you own the copyright of the material and can use it to your heart’s content.

Your book will become viral on the Internet when every one person will tell at least two others something about it. Where is your gold? There’s plenty of it inside the pages of your book!

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Be the star of your own news channel

For writers, writing should be easy. But for most, writing about themselves, and especially writing about themselves in the 3rd person is not so easy.

A press release is simply a news story. Go back to Journalism 101, who, what, when, where, why and how – Pick an event and give yourself the assignment to cover it.  Is it your first review on Amazon? Is it your launch party? Is it feedback from your fans? Is it the tour you’ll be taking with your books? Is it who the book is ‘really’ about? Is it about who the book will help and why?

All of these examples are media worthy news events. Not all will be picked up, but as many as possible should be written about.

For instance, we are working the 30-day Kickstarter campaign, which has gotten me back to writing again and even back to writing this blog. We added a “For the Media” page on the main website and have put 4 press releases up there since we began. We’ve e-mailed and called several news agencies to pick up our press release, and some have, but of course, not all of the ones we contacted. However, a significant amount have.  But whether the news sources pick it up or not, it is content for your website and more content gives search engines more reasons to find your website which gives more readers a chance to find it. So, find 10 good things to write a press release about, and start writing and releasing them.

The following is a press release for our bike product, but you can see what we mean by being the star of your own news channel!

from http://lucidbrake.com/media.php

LucidBrake debut with Cyclists – A Stunning Success

On Saturday, May 11 at the Wheels of Thunder bicycle race thousands of people turned out for a beautiful Colorado morning and a day of cycling. The LucidBrake’s team showed up in force to volunteer and show LucidBrakes in action.

In an effort to display the versatility of the mount-anywhere feature of a LucidBrake (and not wanting to interfere with anyone else’s ride), the team mounted a LucidBrake on a foam-core sign. Just by holding the sign in front of them and pulling it back to their chest in a rapid motion simulating braking, the LucidBrake went from being an awareness beacon to a brake light in a literal ‘flash’.

The spectacle of a brake light on a sign was so compelling that inventor John C. Craig was invited up to the podium to talk about the LucidBrake. “It’s not just a beacon, it’s a brake light that works well mounting it almost anywhere,” Craig said. “It’s an intelligent brake light that re-adjusts itself to how it is mounted so that it accurately signals deceleration.” The crowd applauded the concept as Craig went on to explain, “LucidBrake’s first production run is being funded by a Kickstarter campaign through the month of May. If successful, we can get these brakes in the hands of these cyclists this summer and start preventing many injuries and saving lives.”

The Kickstarter campaign (http://bikebrakelight.com) is about 1/3 over and is roughly 1/3 funded, so more awareness is required to insure that production can being this year.

“If you ride, or love someone that does, please back the campaign so that we can start manufacturing these bike brake lights beginning in June,” Criag said at the end of his time on stage.

For more information about LucidBrakes, watch for them at bike events across Colorado in May or visit http://LucidBrake.com