New ways to market old books

Even if your book has been on the market for a while, there are all sorts of new tips and tricks for you to give it a new push and have it develop a whole new readership!

Book marketing is a marathon, not a sprint – but most authors give it a really good go right out of the gates and put so much time, money, energy and effort into launch, that they’re too overwhelmed to think of doing that again and again to keep momentum going. But that’s exactly what you have to do – keep that momentum going, or else, you’re just going to be a ‘flash in the pan’.

What you need is a plan, a calculated plan. You need to know what your whole next year looks like and plan book marketing events around special events in the calendar. Aim for at least one a month. The anniversary date of your book’s release is one. Your birthday is another. The start of an ‘awareness’ month for some cause is another. Holidays that relate to your readerships are great (Father’s Day for example). Important dates in history – anniversaries of important events. Or those random holiday calendars – like ‘blue cheese day’. Find a reason that relate to your book, you or especially your readership can relate to and amplify using your book.

With a plan in place, you’re going to feel less overwhelmed, and likely much more forward-looking and never find yourself in a place where you say, “Now what?”

BooksToBelieveIn-Launch

EJ Thornton, owner of Books To Believe In has been publishing books since 1998 when she first published her own novel Angel On Board. Since then, she has published hundreds of books for other authors and sold hundreds of thousands of copies of those books with those authors.

Every book published by Books To Believe In has reached Amazon best-seller status by following the advice in the book: “Launch Your Book Big“.

She teaches them marketing and shows them their book’s full potential.

 

Find out more about Books To Believe In here: http://bookstobelievein.com – feel free to ask us questions about your book project!

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Popularity begins at home… Books To Believe In opinion

party hatsAs an author, you are the first and most important person to taught the importance of your book to its readership. You need to visit the Amazon.com pages daily. You need to be the first one every day to tweet, post and pin about it everyday. Your readers of will follow suit, but you, as its creator, need to be the one leading the charge. Don’t be concerned that what you have to say is redundant, post something every day. Work to mix it up, but even if you repeat yourself, commit to a daily regimen of social media from your Amazon.com page!

The Books To Believe In team just published a new book!

LAUNCH YOUR BOOK BIG!!!! 

A new book written by the team at Books To Believe In to help Books To Believe In’s League of Extraordinary Authors gain more sales traction in the marketplace.

There are 3 kinds of book launches authors need to employ to launch their books to their eager and waiting audiences. They are easy to organize and execute. Best-seller status can be achieved right out of the gates.

If you’re a member of the League of Extraordinary Authors, please download the book. If you’re a published author that wants to listen in to what a publisher says to their authors, then enjoy the book as well.

Enjoy!!!!

Write with reckless abandon

Today, we quoted Colorado’s most prolific author and my friend Othniel J. Seiden in our company’s newsletter. His advice to authors is to just “Puke it out!”  Or a less brutal way to say it is to “Write with Reckless Abandon.” When you’re in the mood to write – just write! Leave the second guessing out, leave the editing to others, just write!

Othniel Seiden

Colorado’s Most Prolific Author

Othniel Seiden has been writing for decades and he has been successful beyond most people’s dreams having books published by commercial publishers, translated into tons of new languages and selling hundreds of thousands of copies over time.  So, his advice is pretty valuable.

Otti also has a way of taking an epic novel and breaking it down into novellas or an encompassing non-fiction book and breaking it into separate microbooks.

These smaller versions or excerpts are more highly targeted and work to reach their market share quite effectively.

For instance, he wrote Coping with Arthritis and in that book, he had a chapter about Fibromyalgia. He decided he wanted to write a book called Coping with Fibromyalgia. Instead of starting a new book, he just chopped out the non-Fibromyalgia parts out of Coping with Arthritis and published what was left as its own book.

People who have Fibromyalgia using are searching for Fibromyalgia over Arthritis, so this book sells wonderfully well, even though the niche is much smaller.

My favorite set of questions, when an author comes to me with a book project is, “Is your book really a book?” “Is it only a book?” “Is it only one book?” The last time I asked that question, the book went from 1 physical book to 2 versions of the physical book and 13 e-books. Most times you have more potential than you thought you did. Let us help you figure that out!

Call us for a consult today! 303.794.8888. Or find out more at http://getting-published.com

Be the star of your own news channel

For writers, writing should be easy. But for most, writing about themselves, and especially writing about themselves in the 3rd person is not so easy.

A press release is simply a news story. Go back to Journalism 101, who, what, when, where, why and how – Pick an event and give yourself the assignment to cover it.  Is it your first review on Amazon? Is it your launch party? Is it feedback from your fans? Is it the tour you’ll be taking with your books? Is it who the book is ‘really’ about? Is it about who the book will help and why?

All of these examples are media worthy news events. Not all will be picked up, but as many as possible should be written about.

For instance, we are working the 30-day Kickstarter campaign, which has gotten me back to writing again and even back to writing this blog. We added a “For the Media” page on the main website and have put 4 press releases up there since we began. We’ve e-mailed and called several news agencies to pick up our press release, and some have, but of course, not all of the ones we contacted. However, a significant amount have.  But whether the news sources pick it up or not, it is content for your website and more content gives search engines more reasons to find your website which gives more readers a chance to find it. So, find 10 good things to write a press release about, and start writing and releasing them.

The following is a press release for our bike product, but you can see what we mean by being the star of your own news channel!

from http://lucidbrake.com/media.php

LucidBrake debut with Cyclists – A Stunning Success

On Saturday, May 11 at the Wheels of Thunder bicycle race thousands of people turned out for a beautiful Colorado morning and a day of cycling. The LucidBrake’s team showed up in force to volunteer and show LucidBrakes in action.

In an effort to display the versatility of the mount-anywhere feature of a LucidBrake (and not wanting to interfere with anyone else’s ride), the team mounted a LucidBrake on a foam-core sign. Just by holding the sign in front of them and pulling it back to their chest in a rapid motion simulating braking, the LucidBrake went from being an awareness beacon to a brake light in a literal ‘flash’.

The spectacle of a brake light on a sign was so compelling that inventor John C. Craig was invited up to the podium to talk about the LucidBrake. “It’s not just a beacon, it’s a brake light that works well mounting it almost anywhere,” Craig said. “It’s an intelligent brake light that re-adjusts itself to how it is mounted so that it accurately signals deceleration.” The crowd applauded the concept as Craig went on to explain, “LucidBrake’s first production run is being funded by a Kickstarter campaign through the month of May. If successful, we can get these brakes in the hands of these cyclists this summer and start preventing many injuries and saving lives.”

The Kickstarter campaign (http://bikebrakelight.com) is about 1/3 over and is roughly 1/3 funded, so more awareness is required to insure that production can being this year.

“If you ride, or love someone that does, please back the campaign so that we can start manufacturing these bike brake lights beginning in June,” Criag said at the end of his time on stage.

For more information about LucidBrakes, watch for them at bike events across Colorado in May or visit http://LucidBrake.com

Feb 2 – Happy Candlemas and congrats to Gordon Savage…

Happy Groundhog Day – or Candlemas, which is the half way point between the Winter Solstice and Vernal Equinox. Now that I know the name “Candlemas” – I want that to Trend, so at least one of your tweets today should contain the word #Candlemas. You can make a difference… rah rah Twitter Power!

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Okay – seriously folks… Today I attended the launch party celebration for Peacemaker 2564AD – a great new sci-fi novel. There was a good turnout and several people I’ve known for quite some time were there, at Gordon’s invitation (not mine), but I’d also known them for many years. One of them is a staple in the Denver book marketing community named Joe Sabah. Joe is 80+ years- young and he’s still going very strong, as an author and a book marketer. He still gives several seminars a month about public speaking – another of his passions.

I can’t really demonstrate in this blog how easy it is to go out and just talk about your book, I must let you know that I do it any chance that I get. If I can get a captive audience of 3 or more, I’ll give a presentation – on angels, on publishing. It doesn’t matter. Today I was asked to speak quickly about the best way that these launch-party attendees could help their author friend. I didn’t have a speech prepared, but I was asked to go up and deliver one all the same. I did. It was fun. I hope it will help out Gordon.

What I taught the attendees was the importance of reviewing the books that they read on Amazon.com. That alone will do so much good for any book. But better yet, in the title line for the review – describe the book by naming its niche. So, in the case of Peacemaker, instead of saying “Great book” – say “Great Sci-Fi book” or “Peacemaker 2564 is a stunning Sci-Fi novel.” Amazon.com looks at the titles of the reviews and uses those words to develop relevance for their search engines. So anyone looking for a Sci-Fi Novel will have a better chance of finding Gordon’s book if his reviews all say Sci-Fi in their title.

That list of keywords you have by your side – those are the words that need to be in your reviews. If you know who gave you the review, and if it doesn’t contain a keyword, ask them to update their review with it – as a personal favor. They likely will and it will mean the world to your future sales!

Congratulations to Gordon Savage and to his new Sci-Fi Novel Peacemaker 2564AD!

Jan 28 – Sub-divide your market

#GetHappy is trending… once again it is a sponsored link, Geico to be precise, but it was the best trending term on Twitter right now. As authors, I bet we can find something that makes us happy. I know what makes me happy… Good reviews!

Mandala EJ ch 4 inside

What images can you see in this mandala?

We just received notice of another great review. This one was for one of our books, not even an hour old yet! Congratulations to my friend and co-author Sue Scudder for this new review on “The Voice Across the Veil.”

Happy “Rattlesnake Roundup Day.” Personally, I’d rather get happy!

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So, how do you eat an elephant? One bite at a time…  

How do you reach your audience? One niche at a time…

When I ask new authors who wants their book, and they tell me “Everybody,” I really begin to sweat!  Even if the book has mass market appeal, I doubt everybody can use it. Very few books will ever actually be able to do that. Even the biggest blockbusters of our time serviced specific niches. Harry Potter – Teen fiction / Sci-Fi / Fantasy. The religious right hated Harry Potter. 50 Shades of Gray… called “Mommy Porn” – not for everybody! So if you still think everybody should want your book, think again. But, honestly, that is good news!

It is easier to reach specific niches than to reach a broad audience! Even if you service several niches, you probably reach each niche for a different reason. Really start to think about it.

Then – be prepared to make course corrections when your audience starts to define itself. For instance, I thought Angel On Board was going to appeal to alcoholics because I wrote it ‘to’ an alcoholic, but it found it’s home in the Inspiration and Bereavement niches. Trust me, I market to the Inspirational audience a whole lot differently than I do to the bereavement community. I also have a paranormal fiction niche that loves it and a Christian niche where it has done well. I don’t use the same tactic in each.

Go back to your keywords. Do they help you see your niches? Can you add some of the niches your book appeals to to your keywords? If so, add them to that valuable list!

I ask myself what aspect of the book appeals to the specific niche and start to figure out why, then I try to phrase an engaging question for each. I work to get a ‘yes’ answer.

It is said that if you can get someone to answer “Yes” three times, you have connected enough to make a sale. Think about that the next time you get a sales call. They’re trying to get you to say “Yes” to anything and keep you saying “Yes” until they actually ask you what they called to ask you.

So today’s exercise is to list at least 3 separate communities or niches that your book services – the more diverse the better. Be open to your audience surprising you. After you’ve listed those 3 new communities, go try and create a tweet  that is a question for each of them.

Here are a couple for Angel On Board – Real Life Stories.

1. Do you believe angels play with babies when no one is looking? Angel On Board – Real Life Stories #Paranormal #Non-Fiction

2. Have you ever experienced something so amazing, you knew someone you know was watching out for you? Angel On Board – Real Life Stories #Bereavement

3. The word angel really means messenger -have you ever received a message from an angel? Angel On Board-Real Life Stories #Inspirational