Books to Believe In Congratulates Brett Wilson on a best-selling launch of “The Milagro”!

the-milagro-book-coverThe Milagro just launched to instant best-seller status is #conspiracy and #military for both the paperback and Kindle.

Congratulations to the author Brett Wilson!

The Milagro is a story of conspiracy, terror, death and hope… all rolled into an innovative story line and delivery.

Get your copy of The Milagro at the-milagro.com.

New ways to market old books

Even if your book has been on the market for a while, there are all sorts of new tips and tricks for you to give it a new push and have it develop a whole new readership!

Book marketing is a marathon, not a sprint – but most authors give it a really good go right out of the gates and put so much time, money, energy and effort into launch, that they’re too overwhelmed to think of doing that again and again to keep momentum going. But that’s exactly what you have to do – keep that momentum going, or else, you’re just going to be a ‘flash in the pan’.

What you need is a plan, a calculated plan. You need to know what your whole next year looks like and plan book marketing events around special events in the calendar. Aim for at least one a month. The anniversary date of your book’s release is one. Your birthday is another. The start of an ‘awareness’ month for some cause is another. Holidays that relate to your readerships are great (Father’s Day for example). Important dates in history – anniversaries of important events. Or those random holiday calendars – like ‘blue cheese day’. Find a reason that relate to your book, you or especially your readership can relate to and amplify using your book.

With a plan in place, you’re going to feel less overwhelmed, and likely much more forward-looking and never find yourself in a place where you say, “Now what?”

BooksToBelieveIn-Launch

EJ Thornton, owner of Books To Believe In has been publishing books since 1998 when she first published her own novel Angel On Board. Since then, she has published hundreds of books for other authors and sold hundreds of thousands of copies of those books with those authors.

Every book published by Books To Believe In has reached Amazon best-seller status by following the advice in the book: “Launch Your Book Big“.

She teaches them marketing and shows them their book’s full potential.

 

Find out more about Books To Believe In here: http://bookstobelievein.com – feel free to ask us questions about your book project!

The Books To Believe In team just published a new book!

LAUNCH YOUR BOOK BIG!!!! 

A new book written by the team at Books To Believe In to help Books To Believe In’s League of Extraordinary Authors gain more sales traction in the marketplace.

There are 3 kinds of book launches authors need to employ to launch their books to their eager and waiting audiences. They are easy to organize and execute. Best-seller status can be achieved right out of the gates.

If you’re a member of the League of Extraordinary Authors, please download the book. If you’re a published author that wants to listen in to what a publisher says to their authors, then enjoy the book as well.

Enjoy!!!!

Real Life Angel Stories – inspired by a fiction novel (by EJ Thornton)

For centuries, it has been said that “Life imitates Art far more than Art imitates Life” and the case of Angel On Board.

I, EJ Thornton, the author of Angel On Board experienced something unexpected when meeting my readers. Once I broached the topic of Angels and having angelic experiences, it made it safe for others to talk about their experiences without fear of judgement. I listened to story after story after story of these people who just wanted to tell about their incredible experience in the loving way they experienced it.

Because I was open to this, I literally heard hundreds and hundreds of stories about amazing coincidences, amazing times of being protected or guided. Each story was stunning and the teller and I connected at a very special heart-based level.

What I began to realize was that there were more people out there with angel stories than I ever expected. Angel On Board – the novel – helps you remember your own. There is something incredibly familiar in those pages – or so I’m told.

Because these stories were so spectacular, I decided to compile them in a spin-off non-fiction series called “Angel On Board – Real Life Stories.” This is a collection of 40 stories from 12 different authors – including myself where I tell my angel stories. AND I explain which of the angel stories in Angel On Board were based on real life – or – “Art imitating Life” so to speak.

Broken up into 6 sections, the book has stories about Incredible Coincidences, Angelic Protection, Physical Proof, Signs and other Miracles, Birds and Winged Creatures, and being able to find Peace at Last.

This is just book one of a series. I will collect 50 stories for all future books and publish them as the stories come in. If you have had an angelic experience, near-death-experience or a coincidence that is far too amazing to have been a coincidence, we want to hear your stories.  Please write to me ej@ejthornton.com and use the subject line: Angel Story. We will consider your contribution for the next installment of Angel On Board – Real Life Stories.  Please keep all submissions to a maximum of 2500.

Bless you all!

Feb 12 – Dreams and nightmares

Today is Mardi Gras or Fat Tuesday which means tomorrow is Ash Wednesday and the beginning of Lent.

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You can’t live the dream if you look like a nightmare… Garrett of Organo Gold.   Garrett is a young man, dressed in a suit. He looks sharp and intelligent and when he opens his mouth to speak, it is like a moment with Yoda. Bits of wisdom just come out and you’re mesmerized. I particularly liked this quote, because it reminded me of a couple of books I’ve been asked to help lately.

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These books were written over a long period of time and the people who wrote these books really like what they wrote and think the world should experience it.  But when it came to publishing, they took all the short cuts. They did their own layout – even though they had never laid out a book before. They did their own cover, even though they had never created a cover before.  And they published their own books without paying any additional fees just because they could. Now they have a finished book, but no one is buying it. And they would like to know why not.

It is just like the time I did it in 1998. I published Angel On Board with a two-color cover – with no graphics on the cover, spiral bound and using Times New Roman text squished on as small of a page as I could because it reduced the print costs. Yes, I had made a book, and I could sell the book (or at least people bought it) when I sold it to them myself. They caught my passion and bought the book. But the book wasn’t ready to publish and it wasn’t professionally done. I’ll never forget the sweet woman who picked up an early copy of Angel On Board by its spiral bind and held it out to me like it had cooties… “Did that yourself, did ya?” she knowingly asked in a shrill voice that I’ll never forget.

I was proud of my accomplishment and said, “Yes I did.” And I convinced her to buy it. So I thought I had won the day with that encounter. However, in just the next year, I met a cover designer who for $50 made my cover come alive.  See the history of Angel On Board’s cover here.  The result was dramatic. It went from a book that I had to sell to a book that could sell itself.

My point is that we all start out as amateurs and sometimes it shows. Getting just a little professional help can make a world of difference. I started out as an amateur and learned through brute force and ignorance (emphasis on the ignorance) how to navigate through the publishing industry.  I started the publishing company that I wished I could’ve found – one that teaches authors what they need to know to be successful.  I know how it feels to love a book so much and hope that people will understand, read it and share it, and I know the sting of having that not happen or not happen quick enough. But every time when I’ve gone for guidance about it, I do learn more and make things better. The resources are out there. Some are free – and some need to be paid for.

If you have created your book in a vacuum, and it isn’t selling the way you want it to, then perhaps it is time to reach out and get some advice to improve your book. Marketing alone will not help if your book looks ‘like you did it yourself.’  Write to us at http://getting-published.com

Feb 5 – Valentine’s day starts now!

So what happens you have two conflicting celebrations on the same day? Today is “Disaster Day” and “National Pancake Day” and #IHOP is trending right now. Seems to me the Pancakes have it… I’d rather talk about them anyhow! Who’s with me?

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Well, football season is officially over and that tends to get me looking toward spring, spring activities, new growth and all that lot! Even the groundhog said we’d have an early spring, not to mention global warming. It also feels like people’s pocketbook strings are loosening and more people are buying books right now.

The publishing side of the business is cyclical. I started noticing that the second year I was in business and it has held true ever since. Right now we are in the “I’m going to get this book published this year – New Year’s Resolution” phase. A ton of new projects begin right at the first of the year and this year is no exception. What that means to our business is that those projects will launch in the spring. That’s cool because that takes us through the lull of late February/March when everyone is doing their taxes instead of writing books!

Our next really big commercial holiday is Valentine’s day and if you have a book that deals with love – on any level – you need to work that tie-in from this moment on, until midnight on the 14th. We publish some and we list them on “Great Relationship Books” like “Finding Your Fortune” and “Autumn Romance”. We will be giving them some serious attention between now and the 14th.  We publish several books that are just about relationships, and those are easy to tie into Valentine’s Day. But my challenge to you is, whether there is an obvious tie-in or not, is to come up with 5 tweets about why Valentine’s Day is important to your book.

The moral to today’s story – there is ALWAYS a connection to current events. There is always a way to make your book relevant to what is going on. Sometimes it is challenging to make a connection, but you can do it… You’re smart! You’re an author!

Go ahead – give me a challenging book to tie into a Valentine’s day campaign – I’ll do my best. Write it below in the comments!

Feb 2 – Happy Candlemas and congrats to Gordon Savage…

Happy Groundhog Day – or Candlemas, which is the half way point between the Winter Solstice and Vernal Equinox. Now that I know the name “Candlemas” – I want that to Trend, so at least one of your tweets today should contain the word #Candlemas. You can make a difference… rah rah Twitter Power!

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Okay – seriously folks… Today I attended the launch party celebration for Peacemaker 2564AD – a great new sci-fi novel. There was a good turnout and several people I’ve known for quite some time were there, at Gordon’s invitation (not mine), but I’d also known them for many years. One of them is a staple in the Denver book marketing community named Joe Sabah. Joe is 80+ years- young and he’s still going very strong, as an author and a book marketer. He still gives several seminars a month about public speaking – another of his passions.

I can’t really demonstrate in this blog how easy it is to go out and just talk about your book, I must let you know that I do it any chance that I get. If I can get a captive audience of 3 or more, I’ll give a presentation – on angels, on publishing. It doesn’t matter. Today I was asked to speak quickly about the best way that these launch-party attendees could help their author friend. I didn’t have a speech prepared, but I was asked to go up and deliver one all the same. I did. It was fun. I hope it will help out Gordon.

What I taught the attendees was the importance of reviewing the books that they read on Amazon.com. That alone will do so much good for any book. But better yet, in the title line for the review – describe the book by naming its niche. So, in the case of Peacemaker, instead of saying “Great book” – say “Great Sci-Fi book” or “Peacemaker 2564 is a stunning Sci-Fi novel.” Amazon.com looks at the titles of the reviews and uses those words to develop relevance for their search engines. So anyone looking for a Sci-Fi Novel will have a better chance of finding Gordon’s book if his reviews all say Sci-Fi in their title.

That list of keywords you have by your side – those are the words that need to be in your reviews. If you know who gave you the review, and if it doesn’t contain a keyword, ask them to update their review with it – as a personal favor. They likely will and it will mean the world to your future sales!

Congratulations to Gordon Savage and to his new Sci-Fi Novel Peacemaker 2564AD!

Jan 29 – Randomness and Social Media

#MyLifeIn5Words – And since I see nothing too exciting to write about “Corn Chip Day” and it is so late, I’ll lead with tomorrow’s obscure label and wish you all an early Happy “Escape Day”

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That should be some good ammunition for tweets – write your life in 5 words.

I am that I am… Well I know that is not original and many other great people have said it before me, but I can’t sum up all the labels in my life in 5 words or less, so I’ll just be me instead…

Today’s exercise is one in randomness and you get to choose your social media of choice – be it Twitter, Facebook or Pinterest.

My favorite book in the world is called “Illusions” by Richard Bach. In it he describes a magical book called “The Messiah’s Handbook.” That book has no page numbers because it has the amazing quality that where ever you open it to is just the right message you need to receive.

So, I’m going to assume that about your book. It is magical also. I want you to pick it up, and with your eyes closed open to a random page. Depending on the page, create a Tweet, Facebook post, or Pinterest pin for what is on the page. Trust this experience and find the gold that’s right there on that page.

Share what you did in the comments! This should be fun!

Enjoy… and go Escape!

Jan 28 – Sub-divide your market

#GetHappy is trending… once again it is a sponsored link, Geico to be precise, but it was the best trending term on Twitter right now. As authors, I bet we can find something that makes us happy. I know what makes me happy… Good reviews!

Mandala EJ ch 4 inside

What images can you see in this mandala?

We just received notice of another great review. This one was for one of our books, not even an hour old yet! Congratulations to my friend and co-author Sue Scudder for this new review on “The Voice Across the Veil.”

Happy “Rattlesnake Roundup Day.” Personally, I’d rather get happy!

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So, how do you eat an elephant? One bite at a time…  

How do you reach your audience? One niche at a time…

When I ask new authors who wants their book, and they tell me “Everybody,” I really begin to sweat!  Even if the book has mass market appeal, I doubt everybody can use it. Very few books will ever actually be able to do that. Even the biggest blockbusters of our time serviced specific niches. Harry Potter – Teen fiction / Sci-Fi / Fantasy. The religious right hated Harry Potter. 50 Shades of Gray… called “Mommy Porn” – not for everybody! So if you still think everybody should want your book, think again. But, honestly, that is good news!

It is easier to reach specific niches than to reach a broad audience! Even if you service several niches, you probably reach each niche for a different reason. Really start to think about it.

Then – be prepared to make course corrections when your audience starts to define itself. For instance, I thought Angel On Board was going to appeal to alcoholics because I wrote it ‘to’ an alcoholic, but it found it’s home in the Inspiration and Bereavement niches. Trust me, I market to the Inspirational audience a whole lot differently than I do to the bereavement community. I also have a paranormal fiction niche that loves it and a Christian niche where it has done well. I don’t use the same tactic in each.

Go back to your keywords. Do they help you see your niches? Can you add some of the niches your book appeals to to your keywords? If so, add them to that valuable list!

I ask myself what aspect of the book appeals to the specific niche and start to figure out why, then I try to phrase an engaging question for each. I work to get a ‘yes’ answer.

It is said that if you can get someone to answer “Yes” three times, you have connected enough to make a sale. Think about that the next time you get a sales call. They’re trying to get you to say “Yes” to anything and keep you saying “Yes” until they actually ask you what they called to ask you.

So today’s exercise is to list at least 3 separate communities or niches that your book services – the more diverse the better. Be open to your audience surprising you. After you’ve listed those 3 new communities, go try and create a tweet  that is a question for each of them.

Here are a couple for Angel On Board – Real Life Stories.

1. Do you believe angels play with babies when no one is looking? Angel On Board – Real Life Stories #Paranormal #Non-Fiction

2. Have you ever experienced something so amazing, you knew someone you know was watching out for you? Angel On Board – Real Life Stories #Bereavement

3. The word angel really means messenger -have you ever received a message from an angel? Angel On Board-Real Life Stories #Inspirational

Jan 27 – Twitter stuff today

#NeverHaveIEver is trending on Twitter… somehow that reminds me of Burger King coupons, but I digress…  And according to George Takei,   it is Holocaust Remembrance Day.

The Remnant by Othniel J. Seiden is a wonderful historically accurate fiction book about Babi Yar, Kiev and the Forest People who were part of the Jewish Resistance during WWII. It is a stunning novel, and it is gaining quite a following!

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I created a new “Thousand Tweet” campaign for Udemy – because we publish a class through Udemy and like Amazon.com, they have an affiliate program. We are enrolled as affiliates.  In less than 3 hours, Udemy logged that we had over 421 people click-through into their site from our Twitter. TWITTER IS POWERFUL, PEOPLE! TWITTER IS POWERFUL!

So today, I want you to:

  • Follow your followers
  • Using 2 of your keywords as search terms, find 15 more people to follow
  • Tweet using 3 of the trending words
  • Go to your Amazon.com page and Tweet from there – and if you can also use the trending words do, if not use your keywords!

Taking some time in Twitter and building up your following is well worth your while.  If you want to find out about the Thousand Tweet campaign, click through to Thousand Tweets and fill out the form at the bottom.

Just Tweet – any chance you get – not just about your book. Keep your readers interested by telling them about your day, your thoughts or just share great quotes. Twitter is a significant tool in your book marketing arsenal.

TTFN