New ways to market old books

Even if your book has been on the market for a while, there are all sorts of new tips and tricks for you to give it a new push and have it develop a whole new readership!

Book marketing is a marathon, not a sprint – but most authors give it a really good go right out of the gates and put so much time, money, energy and effort into launch, that they’re too overwhelmed to think of doing that again and again to keep momentum going. But that’s exactly what you have to do – keep that momentum going, or else, you’re just going to be a ‘flash in the pan’.

What you need is a plan, a calculated plan. You need to know what your whole next year looks like and plan book marketing events around special events in the calendar. Aim for at least one a month. The anniversary date of your book’s release is one. Your birthday is another. The start of an ‘awareness’ month for some cause is another. Holidays that relate to your readerships are great (Father’s Day for example). Important dates in history – anniversaries of important events. Or those random holiday calendars – like ‘blue cheese day’. Find a reason that relate to your book, you or especially your readership can relate to and amplify using your book.

With a plan in place, you’re going to feel less overwhelmed, and likely much more forward-looking and never find yourself in a place where you say, “Now what?”

BooksToBelieveIn-Launch

EJ Thornton, owner of Books To Believe In has been publishing books since 1998 when she first published her own novel Angel On Board. Since then, she has published hundreds of books for other authors and sold hundreds of thousands of copies of those books with those authors.

Every book published by Books To Believe In has reached Amazon best-seller status by following the advice in the book: “Launch Your Book Big“.

She teaches them marketing and shows them their book’s full potential.

 

Find out more about Books To Believe In here: http://bookstobelievein.com – feel free to ask us questions about your book project!

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Popularity begins at home… Books To Believe In opinion

party hatsAs an author, you are the first and most important person to taught the importance of your book to its readership. You need to visit the Amazon.com pages daily. You need to be the first one every day to tweet, post and pin about it everyday. Your readers of will follow suit, but you, as its creator, need to be the one leading the charge. Don’t be concerned that what you have to say is redundant, post something every day. Work to mix it up, but even if you repeat yourself, commit to a daily regimen of social media from your Amazon.com page!

Why does Partner Publishing work so well and why is Books To Believe In so special?

As the publisher at Books To Believe In, I get asked these questions all the time by the authors I meet and this is what I tell anyone who wants to publish a book.

Most authors are intimidated by the fact that the publishing industry has so many choices and that there is so much to learn. Couple that with the fact that the industry is changing almost daily as to where to best put your efforts for the biggest bang.

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Please comment on posts, blogs – etc.

When you truly partner with Books To Believe In and the team led by EJ Thornton, you’ll be led through the publishing process. We save you the effort of learning publishing the way I, EJ Thornton, did  – through brute force and ignorance (emphasis on the ignorance). I didn’t know what I didn’t know. Therefore, I didn’t know what was possible.

But we do – and we can save you hours of anguish and frustration by leading to the easiest, quickest and best way to format your book, market your book and most importantly, GET YOUR BOOK READ!

Here’s the deal. Call us, we consult with you – we don’t just ask you to upload your book. We look at it and tell you where you are making mistakes or help you really ramp up your book’s strengths making it an easy sell.  Selling books and getting books to the marketplace have some counter-intuitive parts to it, but experience speaks the loudest and we’ll guide you past those land mines that make self-publishing books such a frustrating experience for most people.

You don’t know what you don’t know – and just a couple of hours in a consult with us – and you’ll feel so much more empowered either to partner with us, or to try it on your own.

Your book has merit – let’s get it out to the people who need it the most – your readers! They’re already reading something… we help them find you with our exclusive methods.

Call EJ Thornton at Books to Believe In – at 303.794.8888 or e-mail her at ej@ejthornton.com

To you, your book and your readers! Let’s get you all together – and soon!

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Real Life Angel Stories – inspired by a fiction novel (by EJ Thornton)

For centuries, it has been said that “Life imitates Art far more than Art imitates Life” and the case of Angel On Board.

I, EJ Thornton, the author of Angel On Board experienced something unexpected when meeting my readers. Once I broached the topic of Angels and having angelic experiences, it made it safe for others to talk about their experiences without fear of judgement. I listened to story after story after story of these people who just wanted to tell about their incredible experience in the loving way they experienced it.

Because I was open to this, I literally heard hundreds and hundreds of stories about amazing coincidences, amazing times of being protected or guided. Each story was stunning and the teller and I connected at a very special heart-based level.

What I began to realize was that there were more people out there with angel stories than I ever expected. Angel On Board – the novel – helps you remember your own. There is something incredibly familiar in those pages – or so I’m told.

Because these stories were so spectacular, I decided to compile them in a spin-off non-fiction series called “Angel On Board – Real Life Stories.” This is a collection of 40 stories from 12 different authors – including myself where I tell my angel stories. AND I explain which of the angel stories in Angel On Board were based on real life – or – “Art imitating Life” so to speak.

Broken up into 6 sections, the book has stories about Incredible Coincidences, Angelic Protection, Physical Proof, Signs and other Miracles, Birds and Winged Creatures, and being able to find Peace at Last.

This is just book one of a series. I will collect 50 stories for all future books and publish them as the stories come in. If you have had an angelic experience, near-death-experience or a coincidence that is far too amazing to have been a coincidence, we want to hear your stories.  Please write to me ej@ejthornton.com and use the subject line: Angel Story. We will consider your contribution for the next installment of Angel On Board – Real Life Stories.  Please keep all submissions to a maximum of 2500.

Bless you all!

Write with reckless abandon

Today, we quoted Colorado’s most prolific author and my friend Othniel J. Seiden in our company’s newsletter. His advice to authors is to just “Puke it out!”  Or a less brutal way to say it is to “Write with Reckless Abandon.” When you’re in the mood to write – just write! Leave the second guessing out, leave the editing to others, just write!

Othniel Seiden

Colorado’s Most Prolific Author

Othniel Seiden has been writing for decades and he has been successful beyond most people’s dreams having books published by commercial publishers, translated into tons of new languages and selling hundreds of thousands of copies over time.  So, his advice is pretty valuable.

Otti also has a way of taking an epic novel and breaking it down into novellas or an encompassing non-fiction book and breaking it into separate microbooks.

These smaller versions or excerpts are more highly targeted and work to reach their market share quite effectively.

For instance, he wrote Coping with Arthritis and in that book, he had a chapter about Fibromyalgia. He decided he wanted to write a book called Coping with Fibromyalgia. Instead of starting a new book, he just chopped out the non-Fibromyalgia parts out of Coping with Arthritis and published what was left as its own book.

People who have Fibromyalgia using are searching for Fibromyalgia over Arthritis, so this book sells wonderfully well, even though the niche is much smaller.

My favorite set of questions, when an author comes to me with a book project is, “Is your book really a book?” “Is it only a book?” “Is it only one book?” The last time I asked that question, the book went from 1 physical book to 2 versions of the physical book and 13 e-books. Most times you have more potential than you thought you did. Let us help you figure that out!

Call us for a consult today! 303.794.8888. Or find out more at http://getting-published.com