Why does Partner Publishing work so well and why is Books To Believe In so special?

As the publisher at Books To Believe In, I get asked these questions all the time by the authors I meet and this is what I tell anyone who wants to publish a book.

Most authors are intimidated by the fact that the publishing industry has so many choices and that there is so much to learn. Couple that with the fact that the industry is changing almost daily as to where to best put your efforts for the biggest bang.

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When you truly partner with Books To Believe In and the team led by EJ Thornton, you’ll be led through the publishing process. We save you the effort of learning publishing the way I, EJ Thornton, did  – through brute force and ignorance (emphasis on the ignorance). I didn’t know what I didn’t know. Therefore, I didn’t know what was possible.

But we do – and we can save you hours of anguish and frustration by leading to the easiest, quickest and best way to format your book, market your book and most importantly, GET YOUR BOOK READ!

Here’s the deal. Call us, we consult with you – we don’t just ask you to upload your book. We look at it and tell you where you are making mistakes or help you really ramp up your book’s strengths making it an easy sell.  Selling books and getting books to the marketplace have some counter-intuitive parts to it, but experience speaks the loudest and we’ll guide you past those land mines that make self-publishing books such a frustrating experience for most people.

You don’t know what you don’t know – and just a couple of hours in a consult with us – and you’ll feel so much more empowered either to partner with us, or to try it on your own.

Your book has merit – let’s get it out to the people who need it the most – your readers! They’re already reading something… we help them find you with our exclusive methods.

Call EJ Thornton at Books to Believe In – at 303.794.8888 or e-mail her at ej@ejthornton.com

To you, your book and your readers! Let’s get you all together – and soon!

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Jan 2 – Create a Tweet for your book featuring your book’s most powerful keyword.

You should have about 4-5 keyword/keyphrases for your book. Ask yourself, “If my readers don’t know me yet, what search term would they use to find me?”

Angel On Board – Real Life Stories’ are “Paranormal” “Angel” “Angelic” “True Stories”  and “Inspirational.”  You should keep these listed on the same cheat sheet that you have your sign-on and passwords on. That will make them more accessible for you when we ask you to use them in future blogs, tweets, posts or pins.

My tweet for the day is: If you love great #PARANORMAL #TRUE stories, then Angel On Board-Real Life Stories is your ticket to entertainment. http://www.amazon.com/exec/obidos/ASIN/B00AB7XXU6/desibycapr-20

As you may know, Twitter only allows 140 characters for a tweet and this tweet has 179. But what you need to understand is that all links get shortened to 20 characters. So, this Tweet actually has 3 extra spaces.

The other thing you need to understand is the concept of a #POWER #WORD. These are words that carry a great deal of importance to Twitter and the search engines. You can actually search on tweets down subject lines, and those tweets with power words should appear in those searches.

Feel free to find this tweet on http://twitter.com/AngelAuthors and retweet it, just to get more familiar with Twitter.

Go find Twitter.com/AngelAuthors and look for this tweet. Click through on it, and you’ll see what I’ve done to connect the book and her readers with this tweet.

What are your goals for your book?

Today, I met with one of my authors who has been my client for many years. In recent months, he has seen a sales spike for his book. It is exciting for him, but even more exciting to receive the royalty check I gave him over lunch.

I hadn’t seen the author in person in quite some time, so I asked him what was new. He said that after having been on the shelf in a specific bookstore for over 4 years, he was asked to come back and pick up his unsold inventory (and a check for the couple of books that had sold). The bookstore being referred to is a locally owned and operated bookstore with a fine reputation in the area. This author told me his only goal was to get his books in that bookstore, and as soon as he did, he felt ‘complete as an author.’ He admitted he didn’t even think about how to help the bookstore sell the book, or how to make the book popular enough to reorder… No, he was happy enough just to have his books on their shelves.

I likened this to the team that says their goal is “To get to the Superbowl” when the other team’s goal is “To WIN the Superbowl.” If their goal is just to show up, it’s not even going to be a good game, because in their mind they’ve already reached the ultimate destination.

It’s the same for books… if the goal is just to be published, that’s the easy part – truly. I think the goal for the authors should be to have their books READ! What’s the fun in publishing if the book never gets opened?

There are 3 milestones in any book’s life:
1. Getting written
2. Getting published
3. Getting read!

If your publisher isn’t talking to you about how you accomplish goal #3, you’ve got the wrong publisher!

If you’re only interested in getting on the bookstore shelves, be ready to have your books returned to you.

You need to be thinking about ways to make your book fly off those bookstore shelves! You need to be focusing on ways to get your books to sell through those Internet bookstore websites.

Ask yourself, and listen for the true answer, “What are my goals for my book?” Write down your answer. Now, go for it!

When you’re ready to publish, visit getting-published.com.